Tarun Lala, Executive Director, Fanzart, a Luxury designer fans brand, is now the proud co-owner of Southside Warriors, a 7-member team in the Street Ball League – a first-of-its-kind 3on3 basketball tournament. Conceptualized and initiated by youth icon brothers Rannvijay Singha and Harman Singha, these high-octane games are taking the country by storm.
Central to every team is an all-star player and the Southside Warriors have Telugu actor Arvind Krishna playing for the team. The games are currently underway with the 4th round beginning in November. SonyLIV has picked up telecast rights for the tournament.
Speaking on co-owning the team, Tarun Lala says, “The 3on3 format is new and is creating waves internationally, and is particularly getting popular along with the street ball culture and of course, the rise of streetwear. The league model of sports promotion is doing wonders for sports and it’s easier to catapult a game to the limelight going through the street ball version of it. Our team is co-owned by Rohit Loka Reddy who is also the team captain and Parvatha Harshini Reddy. As an intra-state player myself, giving back to the sport in any way I can is the way I look at it”.
Tarun Lala adds that the team also has sponsors with Amaron, Gamepoint and Apollo on board. The adrenaline rush and spirits are high with the game, and Fanzart’s Tarun Lala is happy to be among the proud owners of a great team.
About Street Ball League
Street Ball League is a first-of-its-kind 3on3 basketball tournament has 12 men’s teams and 4 women’s team. The format of the game is new and exciting where the matches are of 24 minutes each divided in two halves with a new entry called “the clutch time” where the score gets doubled in the last two minutes in both quarters.
Each men’s team has seven players with one All-star player that the owner gets to choose. Each women’s team has six players with no All-star. The owners of the teams in this league are celebrities from different walks of life like actor Esha Gupta, dancer and choreographer Melvin Louis, Sana Khan, comedian Gursimran Khamba, former Miss India Universe Simran Kaur Mundi, MTV VJs Varun Sood and Divya Aggarwal and few entrepreneurs. With team names like Hot Steppers, Dunk Vipers, Flying Panther, Hoop Heads, Old School Ballers etc.